Imagine you run a company, and you need to find a new office. You search for portals, visit properties, but each option has something that does not suit: location, price, availability. What if there was someone who already knew the options that best fit your search, even those that have not yet come on the market? This is where real estate consulting makes a difference.

In the real estate market, the way properties are searched for or marketed can make the difference between an efficient transaction and a missed opportunity. The distinction between a transactional sale and consultative sale explains why the professionalization of the industry requires the intervention of a real estate consultant.

While traditional brokerage focuses on connecting buyers and sellers in a direct transaction, real estate consulting brings a structured methodology, market data and a strategic vision that optimizes the purchase or rental of real estate.

Real Estate Consulting for the Tenant of the New Owner:

For a company looking to rent or buy a property, it is key to identify not only the obvious requirements, but also those that might go unnoticed without expert advice. A consultant evaluates both the current and future offers, ensuring alternatives aligned with the client’s needs and timeline.

In many cases, the ideal property is not immediately available. This is where the consultant brings value: he finds tailor-made solutions and negotiates market conditions.

It accompanies the client in key moments such as visits and negotiations, offering analysis on infrastructure, location and environment, along with a complete financial study (CAPEX, OPEX, implementation, increments and maintenance). Beyond finding space, it helps to design a real estate strategy aligned with business objectives.

Real Estate Consulting for Landlords:

For a landlord, having a real estate consultant means access to market intelligence and a strategic vision to maximize the value of your property. This allows them to define a competitive price, identify the right audience and develop an effective marketing strategy.

Just as a tenant may not immediately find the ideal property, a landlord may not reach the right client. The consultant understands the demand, anticipates off-market opportunities and connects the property with the needs of the market.

With the positioning defined, key marketing tools are activated: high quality audiovisual material such as photographs, videos and virtual tours are produced; brochures and impactful presentations are developed; specialized portals are published, and strategic dissemination channels are selected. This entire process is managed with the support of a CRM, which allows for detailed follow-up of prospects and visits, thus optimizing commercial performance.

What Makes the Difference:

Real estate marketing has gone beyond simple intermediation. Today, real estate consulting represents a professionalized approach that enhances the efficiency and profitability of each transaction.

A real estate consultant offers full coverage of the market and transforms a complex decision into a clear process, based on data and strategies. Not only accompanies guides, analyzes and enhances every step of the way.

Relying on a real estate consultant means making informed decisions, reducing risks and ensuring that each real estate opportunity becomes an asset.